Build Your Investor Website

As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. A decline in the housing market and national property buyers are among many challenges investors are up against.

Thanks to a sagging economy finding motivated sellers is not difficult. Honestly, there isn’t. How do you track them down?

I found that an excellent way to find motivated sellers is on the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m insinuating a thorough internet presence that the owner has exclusive access to. Basically, a site that is yours that captures the information of motivated sellers.

So how should put a solution like this into practice? It all begins with a quality website. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should be made public that your company has resolved issues of other motivated sellers. It should have convincing sales copy that provokes the visitor to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.

Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Or you could customize a template that you purchase from templatemonster. Desiging something from scratch or even buying a template will require some design and HTML skills. You must have capital to hire someone. Your time is important and you should decide what it’s worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have more time than money?

Convincing testimonials should also be included. Take your offline credibility kit and fashion it for your website. The use of real numbers, audio testimonials and faxed letters is a must. Audio testimonials are an excellent option. Satisfied customers are very persuasive.

Visitors to your site will submit their information using your forms if you use convincing sales copy. I’ve found that Dan Kennedy is a great person to emulate when writing your copy. He’s a proven professional when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. You’ll drastically increase your leads by including a call to action on each page.

The finishing step is to liberally sprinkle lead generators throughout the site. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. Some database programming here is necessary to link the form fields to the database records.

Now that your site is live the last step is getting motivated sellers to see it. While MSN may not be the best choice, advertising on the other major search engines using PPC is a great way to do this. You can succeed with this by using pay-per-click advertising and search engine optimization to get traffic. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. I’ve discovered that you can increase your conversion rates with a squeeze page.

With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.

Misc Stuff